About Us

Hollister Ranch Realty specializes in property sales at Hollister Ranch. Hollister Ranch homeowner residents Jeff Kruthers, Broker, and his wife Wendie are partners in the firm. They are recognized in the industry as THE experts at Hollister Ranch.
Jeff first visited Hollister Ranch in 1962 as a guest of the Hollister family who owned the entire 15,000+ acre ranch at the time. Jeff introduced Wendie to the Ranch in 1967, and they were married the following year. Jeff and Wendie purchased Parcel 3 in 1972; the seventh parcel sold by the developer. The following year, Jeff made his first Hollister Ranch sale.
Jeff and Wendie established Hollister Ranch Realty in 1981. Since that time they have been involved in at least one transaction involving over 100 separate Hollister Ranch parcels. In fact, Hollister Ranch Realty has completed more Hollister Ranch transactions than all other real estate companies combined.
No one else has the expertise or the experience regarding Hollister Ranch as do Wendie and Jeff. Theirs is the only company to work full time providing personalized and customized service to buyers at the Ranch. They understand the special needs of the buyer of Hollister Ranch property because Hollister Ranch is the only property they sell.
The facts show no on else has the success. Results are the indication of their effectiveness. Both Wendie and Jeff enjoy helping people realize their dreams at Hollister Ranch. Sophisticated buyers who rely upon extensive on-site experience and local knowledge are urged to contact Wendie or Jeff to discuss each and every Hollister Ranch property that is currently available.
Jeff and Wendie are members of these professional organizations:
National Association of Realtors, California Association of Realtors, and Santa Barbara Association of Realtors
Since 1972, they have participated in the following HROA committees:
Beach Use & Rules, Conservancy, Design, Hollister House, Finance, Roads, Hoedown, External Affairs, Grievance, Stewardship Task Force, Assessment Task Force and Manager Selection. Furthermore, Jeff has served as: President of the HROA Board of Directors, and President of the Hollister Ranch Cooperative.
In addition, Jeff has also served as a member of the Hollister Ranch Volunteer Fire Department. For almost 20 years Wendie has run the Hollister Ranch Tidepool School for the benefit of, and at no cost to, Santa Barbara elementary school children. Also, for several years Wendie was also a member of the Hollister Ranch (Cattle) Cooperative board of directors.
Beverly "Laynie" Morgan's family has owned at Hollister Ranch since the early 1970s. Laney is now an owner on Parcel 83 and lives there full-time. She has worked in real estate for 10 years and is familiar with Hollister Ranch as anyone.
Lulu keeps the office "mouse-free" at minimum cost.

Jeff Kruthers

Founder and Co-owner

Wendie Kruthers

Founder and Co-owner

Bev "Laynie" Morgan

Real Estate Agent


Office Mouser

Our Mission

The goal of Hollister Ranch Realty is to make the buying and selling of Hollister Ranch property as cost effective as possible while maintaining the highest level of ethics and service, to provide accurate and up-to-date information, skilled analysis and sound real estate advice and to continually explore new ideas and technology in our efforts to make the selling and buying of Hollister Ranch property faster, less costly, and easier.